This medium sized refurbishment business needed to build its brand recognition and capability within its market to attract new and larger projects across a particular market sector. The utilisation of The Penn Group's expertise in detailed market understanding coupled with its Public Relations Marketing practise ensured a programme that through proven incremental activities ensured the brand visibility and capability was built over a short timescale. This resulted in a substantial lift in brand awareness which provided introductions to new and key clients in the relevant sector offering significantly enhanced opportunities for business within the defined sector. The ability of the Public Relations Marketing practice to focus tightly on agreed objectives from the outset of all programmes ensure increase sales opportunities and is the real difference it brings to clients needs.