Executive Insight

Marketing knowledge

Built on strong industry and market relationships, extensive client programmes and ongoing research our marketing and sales consultants are the key to our knowledge base and development.

Our expertise includes:

• Marketing strategy.
• Market organisation and capability building.
• Pricing.
• Competitor analysis.
• Market research.
• Marketing spend effectiveness.
• Route to market management.
• Branding.
• Channel management.

To create long term sustainable growth is the challenge of every business and organisation. In the recent past, business has captured earnings from operational improvements and cost reductions programmes, however, the earnings challenge is growing.

The business landscape however remains increasingly challenging due to:

• Product and service commoditisation.
• Refocusing of value shifts from manufacturers to channels.
• Fragmentation of customer segments.
• The increasing cost in servicing brands and customers.
• Reduction in scale and the increased complexity in execution.

Businesses are focusing on marketing which is seen as underdeveloped relative to the process rigour found in other parts of the business and a key to organic growth. Major initiatives are in train to drive rigorous function enhancement in marketing.

The leading marketing led organisations are focusing on four priorities to lift the marketing function to a new level.