The UK based facility of an international business, turning over £20 million with a 5% PBT supplying leading heavy equipment manufacturers throughout Europe wanting to build a corporate strategy to deliver a business with a turnover of £80 million and 10% PBT within a seven year horizon.
We identified in accurate detail the market through research and understanding of the market, the players, existing and potential clients and competitors to ensure a dedicated focus. We developed a strategy which delivered organic, acquisitive, growth together with operational and organisational recommendations to maximise profitability. Linked to this was an aggressive marketing strategy which included a strong telemarketing and public relations regime. Currently this organisation is on target to meet its agreed strategy objectives within the timeline.
The benefit to our client was the ability of The Penn Group to deliver the whole project utilising all functions within the practice.